| Basic
Brand Marketing Package
The
Basic Brand Marketing Package is
designed to give the firm a
high-quality, professional, and
consistent image in the materials
it uses on a daily basis. The
package includes creation and
design of visual identity system
for firm. A firm should have an
image that carries its image
through from its stationery to the
business cards to the promotional
materials to the website and even
into the television market. Image
is everything! You cheat yourself
and your firm if you settle for
less.
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New
Client Orientation Kit
The
Client Orientation Kit is designed
around the principle of client
service. The package is intended
to reinforce the clients' positive
perception of your firm, while
providing them with information on
the firm, the process, what they
can expect, and a specialty item
designed to help keep your name in
front of them, all contained in a
portfolio they can use to store
all of their case papers.
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Website
Development
In our opinion, a firm's
website coupled with wise use of
the internet will be the single
most important leap law firms make
in marketing their firm in the
21st Century.
The website is a tremendous
marketing and advertising tool
that is overlooked by many firms.
This is often the first place a
prospective client goes for
information regarding the firm and
its associates. First impressions
are critical, and can lead to the
actual phone call and new
business. We will work with you to
decide how you want your website
to look and what you want to say.
A website is your story of your
firm. We will then work with a
third party vendor to deliver the
website.
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Television
Commercials
Television has proven to be an
extremely effective medium for
advertising. When properly done,
the combination of visual images
and audio can reinforce brand
identity and motivate people to
action. Commercials can be
produced emphasizing specific
niches or areas of expertise, or
they can be more generic in
nature.
Television is not for everyone
but when you decide this is the
way you want to go working with
the right company and doing the
right commercial can make or break
your firm. Catalyst works with
commercial producers so that your
voice is being heard when you make
your commercials. Because we
understand law and the consumer,
we know what needs to be said.
Television advertising is
taking a new turn and you must be
prepared to position yourself
wisely. The most popular purchase
right now by TV consumers is the
option to record shows now and
watch later. Thus, TV consumers
are bypassing commercials. The
question becomes what you do about
this. Now is the time to think
about the future of television
marketing.
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Print Ad
Campaigns
Print ad concepts can be used
in a variety of mediums, including
newspapers, magazines, trade
publications, the Yellow Pages,
billboards, etc. It is all in how
you deliver the message.
Yellow Page placement is costly
and intends to increase year by
year. Learning to get a handle on
how it works and how to negotiate
the placement is crucial. Catalyst
can work with you and your
representative or handle it for
you.
Print Ad includes marketing
your firm through writing
articles, press releases, and
placement of effective newspaper
advertising in the right venues.
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Radio
Commercials
Radio is another way to
effectively target your desired
audience. As with television,
commercials can be produced
emphasizing specific areas of
expertise, or in a more generic
form.
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Direct
Mail Marketing
Direct mail is an excellent way
to target very specific niches
with your message. The concept,
graphic design, layout,
photographs, and copy writing of a
direct mail marketing piece is
crucial to deliver the right
message and the right image.
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Media
Research, Negotiation, &
Placement
Once you have decided to
advertise, the next step is
determining the best way to
allocate your budget to maximize
the value to you. Our company can
handle all media research,
planning, negotiation, placement,
and reconciliation of account
billing, while ensuring that you
get the best deals possible. The
media outlets typically pay a 15%
agency commission, which does not
impact your cost.
* In the event a media outlet
does not offer agency commission,
you will be billed the 15%
commission.
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Market
Research
We offer a variety of market
research options, including
primary demographic research,
targeted research, competitive
analysis, professionally moderated
focus groups, telephone surveys,
etc.
Catalyst surveys are a great
way to find out what your clients
are thinking. Catalyst mails
on-going surveys to your clients,
past and present, to find out how
they view your firm. We take this
information and give it to you so
you can see what changes you need
to make in your marketing as well
as delivery of your product. This
is a valuable tool in your growth.
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Specialty
Merchandise
Specialty items run the gamut
from high-end to inexpensive. They
can be used internally for your
own staff (leather portfolios with
embossed logo, for example), or as
prospective client giveaways. We
offer literally thousands of
specialty merchandise options,
from briefcases to shirts, hats,
mugs, pens, refrigerator magnets,
stress balls, and more. Each
object can be personalized with
your firm's logo and/or message.
Note:
Our Company does not believe nor
would it be fair to you to lead
you to believe that we do anything
and everything in marketing. We
believe when it comes to marketing
you need a voice that understands
you and can negotiate the best
possible prices coupled with
delivery of the message and the
projection of the imagine of your
firm. We are forward thinking and
visionary.
Those
matters we can handle in house we
do. Those matters that need third
parties involved are done taking
into account that we only deal
with vendors we know share similar
values and deliver high end
product. Our company is in no way
financially rewarded for use of
vendors we recommend. We are
looking for the right company for
you if we cannot handle it
ourselves.
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MARKET
YOUR PEOPLE - MARKET YOUR FIRM
One of the most forgotten areas
of marketing is the men and women
who work with you. Learning to
market your people is an art.
Teaching them how to project
themselves in a positive way
reflects well upon the firm.
Catalyst helps your firm develop
programs that create venues for
the lawyers and non-lawyers to
write articles, make
presentations, and create a
positive image for the firm. When
you get the names of your people
out in public, the name of your
firm is automatically spoken.
Consumers respect firms who hire
highly visible employees.
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CLIENTS
AS MINI-MARKETERS
Most law firms simply think
client service is a given. This
simply is not true. Until you
develop a good client service
program that works, you are
throwing away valuable marketing
dollars that are free. Every time
a client refers someone to you,
that is a "free marketing
case". Unfortunately, lawyers
do not know how to make the client
get out there and market the firm. The role of a developed client
relationship-marketing program is
to get the client to not only say
something good about you but to
say something great!
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